According to Sports Business Daily, NBC Olympics and Yahoo sports will partner together to provide highlights and live streaming for the Winter Olympics in Sochi early next year. This is the next step to relations between the two who once competed against each other.
In 2012, NBC and Yahoo reached a similar agreement regarding Sunday Night Football for a content, promotional, and distribution partnership.
Both sides will provide links to each other's articles and videos in an attempt to boost online traffic for both sides. Yahoo Sports staff will work with NBC Olympics on various news and segments that would air on NBCOlympics.com. NBC will implement Yahoo's search engine, Tumblr, and Flicker into its websites during the Winter Olympics.
The partnership between NBC and Yahoo has the potential of being a great fit and highly beneficial for both sides, as it worked out well with NFL Sunday Night Football last year.
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