According to Mashable, Facebook had purchased SportStream on Tuesday. SportStream is an analytical tool that provides sports teams and media with accurate data regarding mentions in social media platforms.
SportStream was launched in 2012, so its reign was very short-lived before it became absorbed by Facebook. Although the terms of the deal was not disclosed, the deal itself seems to fit for both sides. SportStream has access to all of Facebook's users, expanding their reach and connecting with fans and sports organizations easier. Facebook is likely looking to get a stronger foothold on sports coverage in social media.
SportsStream would be used to simplify sports data for Facebook, potentially drawing in more teams and organizations. If this deal works out, both teams would get a good return on investment. SportStream gets more coverage, and Facebook has its foot in the door in the sports world.
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